About Us
SumFin was born out of the real needs of investors.
As a group of professionals looking for the best places to put our hard-earned money, our portfolios became increasingly more diverse. Different stocks, different industries, different markets. But, unfortunately, the same amount of hours in the day to stay on top of them, alongside a day job and a hungry cat and all the other madness that life throws at you. Too much news, not enough time.
What we needed was a single hub of financial information that was tailored to our specific holdings. Just pop your stocks in and BOOM: you only see the news you need. Sounds great, right? Well…sort of.
Popular stocks have quite a lot written about them, and it’s often the same stuff from different sources. Oh, and news articles can be long. And they contain ads. And affiliate marketing. And… you get where we’re going with this. So we summarised each one and removed the noise. Straight-to-the-point reports for the stocks you hold - that’s the SumFin mantra, and that’s the problem solved…
Except it’s not; that’s just the beginning for us. We know how many people there are just like us: passionate investors with a time budget. And we’re obsessed with giving you the tools to make better financial decisions.
Invest in SumFin to empower your portfolio. (See what we did there? Smart, isn’t it.)